Players celebrating winning a tournement - Take The Conn Annual foorball event

Supporting Take The Conn: Football, Community and Mental Health

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Charity and Community Contributions

Overview

Take The Conn CIC is a community interest company dedicated to supporting people who are struggling with their mental health. Their charity football match brought people together through sport, creating a welcoming environment where connection and conversation come naturally. AVRS Media were invited to capture the day as the official photographers, documenting everything from the matches to the moments in between that tell the real story of what Take The Conn is building. We also supported in the build up and created graphics for the build up of the day!

A woman with long hair poses gracefully against a backdrop of colorful flowers, highlighting her connection to nature.

The challenge

Mental health can be an incredibly difficult topic for people to open up about. Take The Conn needed the day to feel genuinely warm, human and community-led, and they needed photography that reflected that. The images had to go beyond standard event coverage and capture the emotion, energy and connection that made the day meaningful. Stock-looking or overly formal photography would have undermined everything the event stood for.

A woman with long hair poses against a backdrop of flames, highlighting her silhouette and the fiery scene behind her.

The solution

The AVRS Media team were on the ground from start to finish, capturing the football matches, the atmosphere and the authentic moments that brought the day to life. Our approach was documentary in style, staying close to the action without interrupting it, so every image felt real. The final photography gave Take The Conn a library of powerful, community-centred visuals they can use across their social media, fundraising and awareness campaigns to show the world exactly what they are about.